Privacy policy

Privacy Policy

Effective Date: March 27th, 2025

VA Loans of Texas in partnership with mortgage Solutions Financial, ("we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, and share your information when you visit our website, submit information through our forms, or interact with our ads.

1. Information We Collect

We collect both personally identifiable information (PII) and non-personally identifiable information (non-PII) through the following methods:

  • Form Submissions: When you voluntarily submit your name, email address, phone number, or other contact details, we collect that information for internal purposes such as responding to inquiries, providing services, or following up on your requests.

  • Cookies and Tracking Technologies: We use cookies to track your activity on our website, including:

    • Storing the Google Click Identifier (GCLID) to associate ad interactions with conversion events.

    • Tracking specific conversion actions using Google Ads tags and Enhanced Conversions technology.

2. How We Use Your Information

We use the information we collect in the following ways:

  • To contact you based on the information you voluntarily provide.

  • To improve our website and services.

  • To measure the effectiveness of our marketing campaigns.

  • To report conversions to Google Ads, including Enhanced Conversions, which may involve hashing user-submitted data (such as email addresses or phone numbers) using SHA256 encryption before securely transmitting it to Google for matching.

3. Google Enhanced Conversions

We use Google Enhanced Conversions to improve the accuracy of conversion tracking. This involves:

  • Storing the GCLID cookie in your browser when you click on a Google ad.

  • Hashing form field data (such as name, email, phone number) submitted by you using SHA256 and sending it securely to Google.

  • Using this data only for the purpose of conversion tracking and ad attribution, in compliance with Google’s policies and data handling practices.

4. Data Sharing and Third Parties

We do not sell your personal information. We may share your data only with:

  • Google Ads for the purpose of conversion tracking and attribution.

  • Service providers who assist us with marketing, analytics, or website functionality, and who are contractually obligated to keep your data secure.

5. Your Privacy Choices

  • You can disable or delete cookies via your browser settings.

  • You can opt out of personalized ads by visiting the Google Ads Settings page.

  • You may request access to or deletion of your personal data by contacting us at [Your Contact Email].

6. Security

We take reasonable measures to protect your information using encryption, secure storage, and data access controls. All data sent to Google for Enhanced Conversions is hashed using the SHA256 standard.

7. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

8. Contact Us

If you have any questions about this policy or your data, please contact:

Roy Richard - Mortgage Solutions Financial
Email: roy@valoansoftexas.com
Address: 7450 Campus Drive, Colorado Springs, CO 80920